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Himanshu Pensia*, Arumugam Seetharaman, Koilakuntla Maddulety. Impact of Augmented Reality And Virtual Reality On Brand Equity: A Literature Review. AS [Internet]. 2026 Feb. 2 [cited 2026 Sep. 20];27(1):102-16. Available from: https://www.periodicos.ulbra.org/index.php/acta/article/view/588