HIMANSHU PENSIA*, ARUMUGAM SEETHARAMAN, KOILAKUNTLA MADDULETY. Impact of Augmented Reality And Virtual Reality On Brand Equity: A Literature Review. Acta Scientiae, [S. l.], v. 27, n. 1, p. 102–116, 2026. DOI: 10.22178/acta.27.1.9. Disponível em: https://www.periodicos.ulbra.org/index.php/acta/article/view/588. Acesso em: 20 sep. 2026.