Strengthening Financial Potential to Improve the Stability of Entrepreneurs' Business Operations

Abstract

Building business potential for community enterprise groups requires prioritizing product development potential, financial potential, business operation potential, and marketing potential to enable sustainable business growth. This present study describes and analyzes strengthening financial potential to improve the stability of entrepreneurs' business operations. Mixed-method study the qualitative interview study with key informants, and the quantitative survey study with sample data. In this regard, problems, obstacles in production, marketing, finance and accounting, and networking toward efficient guidelines for improving the stability of entrepreneurs' business operations. Meanwhile, the strengthening financial potential to improve the stability of entrepreneurs' business operations includes enhancing the potential of production, enhancing the potential of demand, enhancing the potential of strategy, and enhancing the potential of value-added to impacts affecting direct and indirect influences of stability based on business operations at statistically significant. Capacity-building approaches for improving the stability of financial planning, increasing financial skills, accessing capital, managing debt, hedging, and continuous monitoring and improvement will benefit entrepreneurs' business operations effectively.