Design Analysis of the Visual Identity System for Chakan Lake's Fishing and Hunting Culture Tourism

Abstract

Chakan Lake in Jilin Province is a renowned natural scenic area known for its unique natural landscapes and rich fishing and hunting culture. In recent years, with the rapid development of the tourism industry, Chakan Lake's fishing and hunting culture has gradually become a core highlight of cultural tourism. This paper conducts an in-depth analysis of the design of the visual identity system for Chakan Lake's fishing and hunting culture tourism, exploring how systematic visual design can enhance the attractiveness of cultural tourism and enrich cultural expression. The research indicates that by integrating traditional elements of fishing and hunting culture with modern design concepts, the brand recognition and market competitiveness of Chakan Lake tourism can be effectively enhanced, thereby promoting the sustainable development of cultural tourism.