Hyperbole in English Advertisements

Abstract

This study examines the hyperbolic expressions in the advertisements that use several types of expressions to clarify what is actually being said. This is meant to clarify how many people the scent affects. Because single words are more economical than other forms, the current study discovered that advertising tend to use one word hyperbolic forms more frequently. The intended message of the commercial can be briefly conveyed with a single word of hyperbole. With one word of hyperbole, the commercial's desired message may be succinctly stated. because a commercial needs to be convincing, distinctive, and eye-catching. In order to remind buyers about the perfume and to provide a more thorough explanation of the perfume, hyperbolic expression is also used.